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Benefits of Online Press Release Marketing
Tagged Under : Armory, Channels Of Communication, Cliche, Competitive Marketplace, Contrary, Credibility, Foothold, Google, Google News, Major News, Media Outlets, Medium Sized Companies, New Business, News Sites, Press Release Distribution, Press Release Distribution Services, Search Engine Optimization, Search Engines, Small Businesses, Symbiotic Relationship
For any business hoping to get a foothold in the highly competitive marketplace today, press release is one of the most effective weapons in their company's marketing armory. Given the potential of the press releases for generating spotlight for a business, it's curious to see how less than half of the small and medium sized companies create press releases and, how even fewer actually do it right.
It might be a cliche to say that the Internet has democratized the access to world-wide channels of communication, but that doesn't make it any less true – on the contrary, it's a cliche because it's so true. For small businesses, online press release is a great way to reach thousands of media outlets and create a strong presence in the market.
Online news sites including some of the most popular ones such as Yahoo and Google news are now offering a huge number of press releases to their users. Indeed, reports suggest that hundreds of millions of users accessing the news sites are now exposed to online press releases every month. This means that companies focusing on creating press releases whenever they have something newsworthy to report can create precious opportunities for generating new business for themselves.
An often overlooked benefit of the online press releases is their power to generate backlinks for a website. Backlinks have a symbiotic relationship with the search engine optimization of a webpage because they're an important factor used by the search engines to determine the credibility of a website. Press release distribution services often have content sharing agreements with other websites, which means that the press release created by a company can end up on many different news sites. If a company creates a great press release containing something that might be relevant and useful to the general public, there's a chance of it getting picked up by major news outlets, which in turn can attract a lot of traffic to a website.
Social media has added a whole new dimension to what the online press releases can achieve in accomplishing the marketing goals of a company. By creating interactive press releases that contain something that their fans and followers care about, companies can now communicate directly with their users and enlist their help in reaching potential customers.
Online press releases usually have a longer life-span than traditional press releases, which means that they can keep attracting traffic and offering "link-juice" to websites for a long time. Even with all the benefits of the online press release marketing, it is still way less expensive than any of the traditional marketing methods. It is, therefore, not surprising at all that companies are increasingly focusing on distributing their press releases to the users of the World Wide Web alone.
