Thomas Friedman recently wrote in a New York Times opinion piece, somewhat tongue-in-cheek, that he feels compelled to personally urge strangers he sees in restaurants to go home, save their money and stop eating out, because “the financial crisis is so far from over.” I could not disagree more. I cannot stress enough how much [...]
Two recent stories caught my eye yesterday: One was the recent story on the CEOs of the Big Three automakers testifying before Congress. The New York Post, among others, pointed out their PR cluelessness in flying private jets to Washington to ask for taxpayers’ bailout funds. You have to wonder if their public relations people [...]
It’s Nov. 13, 2008. We are in a financial crisis and companies big and small are trying to increase revenue and cut spending. After having my own PR agency and working with a number of fast-growing companies, PR is still the best way to get the greatest return on investment! Now, in this economy, it’s [...]
