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In 2008, everyone talked about twitter, facebook and linkedin. So what do you guys think will happen in 2009? My predictions are with the current economic collapse, everyone will be forced to change to adopt to even more compelling solutions that are open, more effective and efficient.  Instead of PR 2.0, we will be embracing PR 3.0 -- B2B PR social media solutions.  Instead of using facebook and twitter or other social media tools to promote and connect, we will start using PR 3.0 social media tools that are designed for B2B communications.  In 2008, PR professionals already strayed away from traditional methods of outreach and branding and embraced social media tools like facebook and twitter.   In 2009, PR professionals will start flocking to the next wave of social media platforms that are designed for PR where people can share information easily, track ROI and update reporter data in real time.  Social media is the only platform that makes sense in the current market because as people are displaced from left to right, PR professionals need an open platform where the reporter contact is updated in real time.  As reporters move from jobs to jobs, traditional media databases are becoming outdated daily.  Also, the traditionaly methods of press release distribution is too expensive and lacks effective tracking analytics.

Overall, this is a great time to be a PR professional.  The communications industry is literally on the forefront of change and revolution.  With PR 3.0, the PR industry as a whole will be given a new makeover.  We will be more tech savvy and more efficient! If you ask me, its sure about time!!!

http://uk.reuters.com/article/idUKL738497420090107?sp=true

This story about Russian PR contains some lessons for even small business public relations. Even with a high-stakes international squabble, one basic PR principle holds true: Always keep the media engaged during a crisis. Feed the beast; never cut it off and invite it to wander away.

http://www.prweekus.com/Firms-wait-out-retainer-freeze-from-clients/article/123601/

This was an interesting article from PR Week—a report on how some PR firms have had clients come to them asking for a “hiatus” from their retainer agreements. It’s something we’re going to see more of, along with outright termination of PR contracts, as companies are forced to cut anywhere they can. Cutting out public relations of course is poor long-term business strategy, but when the choice is axing service providers or having the lights shut off, the decision is easy.

Economic pressures are sure to lead more companies to take more of their PR efforts in-house, as a cost-cutting measure. Where outside PR firms are still used, more companies will seek out cheaper agencies and more project-by-project arrangements over retainers.