As we all know, we PR professionals compete against each other on behalf of our clients, vying for audience eyeballs and attention from our friends in the media. In the downsizing traditional media environment (declining advertising revenue/news holes/news staffs/news outlets), one area where we can gain an edge on our competition is through developing new [...]
The ongoing saga over whether AIG executives should be forced to give up their bonuses raises an interesting PR angle. One lesson: Any company that partakes in a direct government bailout, or even participates in a government-sponsored economic program without direct assistance, should take special care to manage public perceptions. As AIG executives learned [...]
http://www.nytimes.com/2009/03/24/business/media/24paper.html?_r=1&hpw Daily newspapers are going the way of the horse and buggy for many cities, and the New York Times recently reported yet another example. In Michigan, the Flint, Saginaw and Bay City papers are cutting back their circulation to only three days a week, while the Ann Arbor newspaper will switch [...]
