In our previous post on “5 Effective Tips to Get Natural Backlinks”, we talked about various linking building techniques and how to develop a linkable website. Even if your website features the most compelling content, there are some linking mistakes that can become a bottleneck for your link-building campaign. Here are some of the most common linking mistakes that webmasters make unintentionally:
1. Anchor Text:
Quality content needs to be highlighted explicitly for search engines. “Anchor text” is used for labeling content for search bots. If your website is about gadgets, you should hyperlink words like “computer”, “laptop”, and even some prevalent brand names involved in your website. Useless texts like “Click Here” do not assist in making a back-link valuable in search results.
2. Image Linking:
Images are a doubtful link resource. The clicker is usually not sure if he is about to open an advertisement or will he be taken out of the website to some outer site. Webmasters sometimes use images as anchor texts, which can be useful only if the image is highly attractive and relevant. When an image link is unavoidable, don’t forget to add the ALT tag that contains the keywords that would otherwise be in anchor text.
3. Irrelevant Linking:
Linking is fruitful only when it is done through white hat methods. But desperate times call for desperate measures and webmasters fall for availing every linking possibility in sight. Do not fall into the trap of going to irrelevant link hosts. Be niche specific when linking to other websites and make sure you are getting back-links from that niche. Irrelevant linking can give you a bad reputation, so it should be avoided.
4. No Follow:
Make sure your links are accessible to spiders. Back-links on “No-Follow” sites do no good for building page rank. Webmasters can get a sudden decrease in ranking due to introduction of no-follow on link hosting sites. Keep an eye on your link hosts and see if they are not undermining your links by putting it on no-follow pages.
5. Host Reputation:
The link host’s reputation and page rank makes a big difference on the kind of link juice you are receiving. You need to keep an eye on the host’s activities – not only in terms of the content being published but also on the type of back-links it is hosting. Irrelevant, cluttered or unethical content or links on hosts will put your link in bad hands and search bots might penalize you link as well.