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Preparing a Great Press Release
by dmcalister • May 16, 2013 • 0 Comments
MyPRGenie Tips
5 Marketing Mistakes That Can Ruin Your ROI
by dmcalister • May 9, 2013 • 2 Comments
We all make mistakes. Marketing is one place where it’s all too easy to make mistakes that can have long-lasting effects on your company’s reputation, or the ROI on your marketing program. Here are five marketing mistakes that can…
How Do I Get PR at a Trade Show? Plan Ahead!
by dmcalister • March 12, 2013 • 0 Comments
MyPRGenie CEO Miranda Tan answers the age-old question of how to get great PR at a trade show in a new video just posted on YouTube. In the 2 minute video, she explains how (and when) to plan ahead for…
How to Measure PR Results in Real Time: Keep It Simple
by dmcalister • March 4, 2013 • 0 Comments
Confused by all the different ways to measure PR results? In her latest video blog, MyPRGenie CEO Miranda Tan says to keep it simple: start by tracking who actually read your press release or email pitch.
The Power of the Press Release
by dmcalister • March 1, 2013 • 0 Comments
Miranda Tan, CEO of MyPRGenie, debunks the myth that social media has somehow made the press release less relevant today than it was in the past. In fact, she says, the press release is more powerful today than ever before…