MyPRGenie Blog

Preparing a Great Press Release

dmcalister — Thu, 16 May 2013 11:00:38 +0000

Today, attendees at two conferences in New York (the New York Small Business Expo and the National Associaton of Criminal Defence Lawyer’s Spring Conference) who stop by the MyPRGenie booth are being offered a free web distribution for their next press release,…

NY Small Business Expo Attendees Get Free Web Distribution

dmcalister — Tue, 14 May 2013 17:49:37 +0000

Attendees at the New York Small Business Expo on Thursday, May 16, will get the chance to try the industry’s leading cloud-based PR platform, including a free MyPRGenie press release web distribution package (a $40 value).So if you’re in the…

Facebook’s Graph Search: Who Do You Know?

dmcalister — Tue, 14 May 2013 11:00:49 +0000

Remember that old saying, “It’s who you know that counts?” That’s certainly true with Facebook’s new Graph Search. It’s a new take on search, and it may require a bit of rethinking if your business wants to take advantage…

5 Marketing Mistakes That Can Ruin Your ROI

dmcalister — Thu, 09 May 2013 11:00:38 +0000

We all make mistakes. Marketing is one place where it’s all too easy to make mistakes that can have long-lasting effects on your company’s reputation, or the ROI on your marketing program. Here are five marketing mistakes that can…

Social Media Marketing’s Hidden ROI

dmcalister — Mon, 06 May 2013 20:11:26 +0000

Many business owners get interested in social media because it has the potential to deliver new customers. But prospecting isn’t the only reason that social media is an essential communications channel for today’s businesses. In fact, these “hidden” benefits will…

How Do I Get PR at a Trade Show? Plan Ahead!

dmcalister — Tue, 12 Mar 2013 15:31:38 +0000

MyPRGenie CEO Miranda Tan answers the age-old question of how to get great PR at a trade show in a new video just posted on YouTube. In the 2 minute video, she explains how (and when) to plan ahead for…

How to Target Your PR Story

dmcalister — Fri, 08 Mar 2013 11:00:13 +0000

How do I target the right media outlets when I want to tell my company’s story to the press? It’s one of the most common questions that MyPRGenie CEO Miranda Tan gets when she speaks to business audiences around the…

Changing the PR Game Through Crowdsourcing

dmcalister — Thu, 07 Mar 2013 14:41:05 +0000

MyPRGenie has announced the launch later this month of the PR industry’s first crowd sourced media database. Miranda Tan, CEO of MyPRGenie, says that the new crowd sourcing media platform is a re-imagination of how media contacts are researched, collected…

Are You Wasting Money on Free Social Media?

dmcalister — Tue, 05 Mar 2013 19:14:22 +0000

Anyone can create Facebook, Twitter, Pinterest, LinkedIn, Instagram, FourSquare, Yelp and other social media accounts. It’s easy, and it’s free, right? But as author and futurist Robert Heinlein wrote often, “TANSTAAFL” (there ain’t no such thing as a free lunch.)…

How to Measure PR Results in Real Time: Keep It Simple

dmcalister — Mon, 04 Mar 2013 11:00:22 +0000

Confused by all the different ways to measure PR results? In her latest video blog, MyPRGenie CEO Miranda Tan says to keep it simple: start by tracking who actually read your press release or email pitch.