Most online marketing experts only focus on Google when creating a strategy for online marketing and search engine optimization. The main reason for this is that Google is by far the number one search engine which controls more than 60% of the search market. Most websites receive up to 80% of their traffic from Google alone.
For a marketing expert, however, it is important not to overlook other search engines such as Yahoo and Bing. These two search engines now control almost 30 percent of the search engine market. Since Yahoo also uses some of the search technology developed by Bing, it is important for businesses to focus on ranking high in Bing also. As with any search engine, website operators have to understand how Bing works in order to optimize their websites for it. Here are some of the things that Bing focuses on.
Age of the domain
Age of the domain carries a lot of weight for Bing. Websites that have been in operation for a long time tend to rank high in Bing. Just like Google, Bing also likes to establish the authority of the content it shows on its results page, and the age of the domain is one of the factors that determines this authority for Bing. For marketers, this means that while there might be no immediate payoffs, persistence is likely to bear fruit.
Link building is also a very important part of SEO on Bing. While the inbound links establish the authoritative nature of the content, the outbound links establish its usefulness to the readers. Links, therefore, should always be pertinent to the content displayed on the page.
Bing also uses algorithms just like Google to scan the content of the webpage in order to determine its quality and to identify any black hat techniques used by businesses to boost their search engine ranking. Website operators need to focus on providing fresh, quality content in order to improve their page rank.
Well in the end I would like to talk about John Hillage who is doing great work in marketing businesses on bing.