The term ‘long tail’ was coined by Chris Anderson, editor in chief of Wired Magazine in 2004. Long tail queries are those search engine keyword queries which are more targeted than the general keywords. Website publishers, as well as marketers have realized the potential of long tail queries that are triggered few times but can generate a lot of revenue for websites. The trend has been led by a change in the way people try to find content on search engines. According to Google every fifth search performed on their search engine is unique. By focusing on long tail queries, websites can offer a better customer experience to their users. Following are some of the tips for optimizing your site for long tail queries:
- Use Google Keyword tool: This tool helps you find the relevant keywords for any search term. You can also find how many searches are performed for each of the keywords in a month. You can use this tool to identify long tail keywords and then try to optimize your site for them.
- Unique content: Make sure the content of the website is unique and is informative for the readers. Remember to use long tail keywords in sentences. e.g. if your website is about weight loss, it’s advisable to offer content for search terms such as “best diets to lose weight”, ”effective ways to lose weight”, “lose weight in 15 days” and so on.
- Meta tag keywords: Always try to meta tag the keywords so that it is easy for search engines to find them. You can meta tag the main keyword and the long tail keywords at the same time.
- Backlinks: the long tail keywords can be used while making backlinks. This will help improve the rank of the page where the content is located, improving the flow of traffic to your website.