Getting your press releases to rank high on search engines can do wonders for your business. Not only does it improve the image of your brand but it also helps direct more traffic towards your website. From an SEO point of view, a press release should be at least 250 words long. Web pages with content of this length or longer get indexed quickly by search engines. Almost all search engines give preference to new content, so make sure the text in your press release is fresh and original. By search engine optimizing your press releases, you can also rank high on news websites such as Yahoo News, AOL and Google News.
Submit your press release to multiple press release distribution platforms and newswires for link-building, which is an important part of every SEO strategy. In addition to getting inbound links from external websites, you can link the keywords in your press release to your own site to get more traffic. This way, whenever a newswire publishes your press release, back-links to your company’s website will also increase. Don’t forget to add the complete URL of your website at least once in the press release.
Use your keywords throughout the article, especially in headings. However, do not use keywords excessively as that might compromise the readability of your press release. Most SEO experts recommend a keyword density of 3%. Be sure to use your primary keywords in the title of your press release and the first few paragraphs because search engines tend to give more importance to these areas.