http://www.prweekus.com/Firms-wait-out-retainer-freeze-from-clients/article/123601/

This was an interesting article from PR Week—a report on how some PR firms have had clients come to them asking for a “hiatus” from their retainer agreements. It’s something we’re going to see more of, along with outright termination of PR contracts, as companies are forced to cut anywhere they can. Cutting out public relations of course is poor long-term business strategy, but when the choice is axing service providers or having the lights shut off, the decision is easy.

Economic pressures are sure to lead more companies to take more of their PR efforts in-house, as a cost-cutting measure. Where outside PR firms are still used, more companies will seek out cheaper agencies and more project-by-project arrangements over retainers.