Since almost every business has embraced SEO to improve their website’s visibility, traffic and customers, your can now find many techniques to gain additional exposure online. One of these effective SEO methods is on-page optimization, which you can incorporate on your site through the following tips:
1. Revise you website’s HTML:
You’ve designed your website to maximize customer satisfaction, now it’s time for the back-end to be search engine optimized. After crafting a catchy title, let the spiders know about it by using your important keywords in the title. Use Meta tags to let search bots know what they should look for on the webpage. When using an image, use a meaningful ALT tag to describe it to search bots. All these techniques help your website get easily crawled and indexed properly.
2. H1 to H6; Let Headings Talk to Search Bots:
Create one main heading per page using the most important keywords, through the H1 tag. Also use H2-H6 headings to include the secondary keywords in the content of your page.
3. Keep it fresh and frequently refresh:
Unique and quality content with the optimum keyword density is the key to making your website optimized for all major search engines. No matter how good a ranking you achieve, you should regularly update the content to let the bots crawl it frequently and find your website getting better and more useful for those who land through search engines.
4. Make Internal Linking Drive Organic Traffic:
When information that is relevant to one of your pages is available on another page, link to it. This internal linking strengthens the link credibility and helps search engines determine the ranking of your pages.
5. Help Spiders Easily Crawl and Index by Using Sitemaps:
You can learn about sitemaps by visiting our article: XML Sitemap: Help Search Engines Index Your Website. Create sitemaps intelligently and update them as soon as any new pages are created or changes are made in your website’s architecture.
What NOT to do?
Avoid hidden content that is visible to bots but not to users. Do not practice keyword stuffing, which is a black-hat technique. It is used to deceive search engine bots by making the font color the same as the website background to keep it visible to spiders but hidden from the user’s eye. Spiders are intelligent algorithms and when on-page black hat techniques are detected, the websites are penalized.