Social media has fundamentally changed the way internet marketers handle their marketing campaigns. It is becoming one of the most important ways for companies to communicate with their clients. Internet marketers are also realizing that it doesn’t matter whether they participate or not, their product or service is going to have a reputation on social networks. This is the reason why an increasing number of companies and businesses are now focusing their efforts on managing their social media profiles.

Managing social media is also important for the companies because of the nature of the media as a two-way communication platform. Users now have the genuine ability to make or break a business. The aim of social media management…