Social media tools are all the tools and software programs that enable individuals and companies to use social media sites more effectively.

The popularity of social media sites has had important consequences for an internet marketer. While they had previously relied on methods of communication where their audience used to be simply passive listeners, they now have an audience that is not just a passive recipient of marketing messages but one that also participates in the conversation.

Social media tools are different from the traditional media tools in almost every respect:

1) Inexpensive: Social media tools are very inexpensive compared to the tools that allow you to use traditional media such as radio, TV and print...