Anyone can create Facebook, Twitter, Pinterest, LinkedIn, Instagram, FourSquare, Yelp and other social media accounts. It’s easy, and it’s free, right? But as author and futurist Robert Heinlein wrote often, “TANSTAAFL” (there ain’t no such thing as a free lunch.)…
Tag Archive for Google
2013 Social Media Marketing Plan Template
by dmcalister • December 6, 2012 • 2 Comments
In 2011, the Public Relations Society of America (PRSA) decided it was time to update the traditional definition of PR. After all, it had been over 100 years since Edward Bernays, father of PR, defined PR as “A management function…
5 SEO Fairy Tales That Hurt PR Results
by dmcalister • October 25, 2012 • 0 Comments
One of the main reasons that more than 5,000 companies use MyPRGenie to distribute press releases and social media content every week is the fact that our platform helps them optimize their content for search engines. The days when a…
Do You See What I See? On Google, Probably Not
by dmcalister • October 18, 2012 • 0 Comments
If you and I use Google to search for the same keyword, do you see what I see? Probably not. The first thing that Google does is to look at my IP address, which tells it where I am.…
Penguin Update: Is the New Google Algorithm Affecting Your Page Rank?
by admin • June 25, 2012
Google’s latest algorithm change known as the Penguin update was recently released and is currently affecting around one percent of the search results. According to Matt Cutts, an official blogger and engineer at Google, the main objective of this update…