Tag Archive for Search Engine Algorithms

Reciprocal Linking is Dead

SEO involves ever evolving techniques that change with revisions in search engine algorithms. There have been many much talked about and rewarding SEO strategies for increasing SERPs in the past that are no longer valuable. One such technique called “Reciprocal…

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Duplicate Content Penalty

Many websites try to skip the time consuming process of writing quality content and optimizing it with relevant keywords, by just copy pasting content. But they don’t realize that it only contributes towards diminishing the search engine ranking of their…